January 29, 2023

Introduction

Writing content for your business need not be a mundane task. In fact, injecting some personality into the material can go a long way in helping you communicate effectively and efficiently with potential customers. One big way you can do this is by using your own unique “voice.”

What is “Voice”?

Your “voice” can admittedly be a broad term. But when it comes to business writing, your “voice” can be thought of as how you express yourself through the written word. It’s your style, tone, and perspective on a given subject—all rolled into one.

Using Your Voice Effectively

Finding an effective way to use your voice in your business writing can seem like an intimidating task, but it’s actually not as hard as it may appear.

One of the best ways to find your voice is by writing like you talk. This means that your written communication should sound natural and conversational, rather than overly formal or stilted. Writing in this way makes it easier for readers to relate to what you’ve written, and it can also be helpful in keeping your content focused.

However, it’s important to also keep in mind that “write like you talk” is advice that should be considered with a bit of nuance. We speak imperfectly—we stutter, mumble, use the wrong words, and sometimes even swear. When writing for your business, it’s okay to write like you talk, but you also want to make sure that what you write can be read clearly and easily by the reader—that their eyes glide across the page (or the screen) easily without distractions or bumps in the writing.

Understanding the Power of Your Voice in Writing

Why does using your “voice” in your content matter anyway?

Using your voice can help you establish a connection and credibility with potential customers, which is essential to creating an effective content marketing strategy. It also helps build trust—which is the key to any successful business relationship.

When you use your own “voice” in your writing, it allows readers to feel as though they’re getting to know you as an individual and not just a faceless business. It also allows them to feel comfortable enough to contact you with their questions or to share your content with others online.

Think about it: is there a business person, mentor, or teacher who you particularly admire? What is it that draws them to you? Yes, their content resonates with you. But if you think about it, there’s probably something else. It’s likely their particular way of communicating that really draws you in. They have a certain “voice” that speaks to you and resonates with you on a personal level. When listening to them or reading something they’ve written, they probably strike you as someone who you could sit down and hang out with for an hour or two.

And I’d argue that their “voice” that resonates with you so much plays more of a factor of whether you decide to buy from them or not.

Tips on How to Find and Bring out Your Own Personality in Business Writing

Is your own business content kind of dry? Would you like to let more of your personality and unique voice shine through? Here’s some tips to keep in mind:

• Be yourself and write about what you know best.
• Tell stories. Stories are one of the most effective ways to let your voice come through in your content. This is so important that I wrote an entire article about it. Check it out here: Create an Engaging Story With Your Content.
• Think about what makes you unique, and don’t be afraid to show it off!
• Try to see things from the reader’s perspective.
• Make sure to use language that is easy to understand, but also engaging and interesting.
• Be willing to take risks by taking a stance on an issue or opinion, and don’t be afraid to challenge the status quo if you feel it needs challenging.
• Don’t forget about humor! A little bit of humor can go a long way in keeping your content engaging and relatable.
• Strive for authenticity. It’s okay to be professional and polished, but also make sure that what you write is genuinely “you.” Doing so will help create a connection between you and your readers, which is key to effective content marketing.

Conclusion

Writing content for your business need not be tedious and mundane. In fact, injecting some personality into the material can go a long way in helping you stand apart from your competitors—and make your prospective clients and customers feel more inclined to purchase from you since they feel like they know you better. Using your own “voice” when writing content for your business is an important part of creating successful marketing campaigns, building trust and credibility, and connecting with your audience.

At English Outsourced, we understand the power of voice when it comes to business writing. In addition to the technical nuts of bolts of English grammar and usage, we also help business owners find their unique voices and create content that resonates with readers. We particularly specialize in helping business owners who speak English as a second language.

Learning English in the first place is hard enough (and impressive!) so we understand that sometimes, expressing your true voice in a second language can be even harder than learning it in the first place. That is why we take great pleasure in helping business owners who speak English as a second language. Contact us today to learn more and see how we can help you build trust and credibility through effective content marketing!